What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
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· The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
· The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
· The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
· The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
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Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
· role call · icebreakers · team goals · breaking into groups
Fill in the blank: To effectively tell your business’ story, you need ________________.
· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history
What does an UTM parameter help you identify?
· Lifecycle stage· Lead attribution· Company name· Content medium
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above
You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?
· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”