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What is a key difference between reservation buying and auction buying?

DM Naveen
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·         Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
·         Reservation buying includes hard-to-sell inventory, while auction buying does not.
·         Reservation buying is done manually, while auction buying is done through a Google representative.
·         Reservation buying is done programmatically, while auction buying is done manually.

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