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· It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
· It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
· It can be set up in Google Ads in a few steps.
· It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
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