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An advertiser can:

DM Naveen
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·         remarket video ads from the Search Network on the Display Network
·         target viewers who are watching competitors’ ads on YouTube
·         combine an Google Ads remarketing list with a Masthead ad unit
·         optimize remarketing by raising bids on topics or channels that generate the greatest ad response

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”