What percentage of video views on YouTube come from mobile devices?
· Almost 25%· More than 75%· More than 60%· Almost 15%
An advertiser can:
· remarket video ads from the Search Network on the Display Network· target viewers who are watching competitors’ ads on...
A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
· The app is available at no cost to him or any businesses — big or small.· It helps connect...
In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
· Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on...
What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
· Google Brand Lift· Video Performance Data· Google Ads Reporting· YouTube Analytics
Which is a best practice for a successful TrueView in-stream ad?
· All of the listed answers are correct· Use at least 3 types of targeting to find out which performs...
A client who wants to advertise before, during, or after popular videos on the Display Network should:
· add the keyword “video” to relevant campaigns· create a video ad campaign· add a call-to-action (CTA) overlay to video ads· bundle...
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
· Google Trends· Google Correlate· Google Shopping Insights· Google Surveys
What is the Google Network?
· A network of partner websites that will show your ad.· The term that embodies all of the places where...