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You might analyze exact match impression share data to get an idea of:

DM Naveen
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·         the number of times your ads were shown on the Search Network
·         the percentage of eligible impressions you received for searches that exactly matched content on your landing page
·         the percentage of eligible impressions you received for searches that exactly matched your keywords
·         the number of eligible impressions your broad match keywords received

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”