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You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

DM Naveen
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·         Words in your ad text, like model names of digital cameras
·         General phrases related to photography, like “camera lens” and “camera base”
·         Words from headlines on your website, like “electronics” and “sale on cameras”
·         Brand names of your top competitors’ cameras

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”