You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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·         Set a theme for each ad group and choose related keywords
·         Keep each keyword to a single word, rather than a phrase
·         Include more than 50 keywords in 1 ad group
·         Set a theme for each campaign and choose related keywords

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956 thoughts on “You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

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