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You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

DM Naveen
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·         Set a theme for each ad group and choose related keywords
·         Keep each keyword to a single word, rather than a phrase
·         Include more than 50 keywords in 1 ad group
·         Set a theme for each campaign and choose related keywords

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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