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Why would the data for a Search Network campaign show conversions but no view-through conversions?

DM Naveen
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·         A view-through conversion is counted when someone sees an ad in Google Search and calls the business
·         A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
·         A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
·         A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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