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Which is a best practice for writing an effective text ad?

DM Naveen
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·         Talk about yourself and your business
·         Make the text different from what’s on your landing page
·         Use a passive verb in the headline
·         Write several ads and see which one performs the best

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

DM Naveen

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”