What can you learn from attribution reports?
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· The number of conversions the same customer completes after clicking an ad
· Budget usage for all Search campaigns, including limitations and opportunities for more traffic
· The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
· The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
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Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
· role call · icebreakers · team goals · breaking into groups
Fill in the blank: To effectively tell your business’ story, you need ________________.
· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history
What does an UTM parameter help you identify?
· Lifecycle stage· Lead attribution· Company name· Content medium
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above
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