What can you learn from attribution reports?

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·         The number of conversions the same customer completes after clicking an ad
·         Budget usage for all Search campaigns, including limitations and opportunities for more traffic
·         The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
·         The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign

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