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In order to differentiate ads from those of competitors, advertisers should:

DM Naveen
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·         use special characters, such as asterisks or hashtags
·         use exclamation points and words in all capital letters
·         include prices and promotions
·         mention competitor offers and prices

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”