How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

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·         Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
·         Cost-per-conversion data can indicate whether her profit will increase
·         Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
·         Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

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