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How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

DM Naveen
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·         Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
·         Cost-per-conversion data can indicate whether her profit will increase
·         Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
·         Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

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Previous post Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
Next post You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

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