Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

· role call · icebreakers · team goals · breaking into groups

· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history

· Lifecycle stage· Lead attribution· Company name· Content medium

· True· False

· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”