Which is a best practice for writing an effective text ad?
· Talk about yourself and your business· Make the text different from what’s on your landing page· Use a passive...
Which statement is true?
· Call extensions send people to a landing page with a phone number· Call-only ads only let people call the...
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
· Optimize for clicks· Optimize for conversions· Rotate indefinitely· Rotate evenly
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
· Increase the number of keywords in each ad group· Use the Shopping ad format· Increase her maximum cost-per-click (max....
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
· Customize the app for each format (phone, tablet, computer)· Use the bid strategy “Maximize engagement”· Set up custom deep...
You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
· English; the United States· English; southern France· French and English; the 5-mile radius around the bed and breakfast· English;...
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
· Increase the number of mobile-optimized text ads· Decrease the mobile bid adjustment for the campaign· Decrease the number of...
Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
· Stick with the current keywords for 2 months to collect enough viable data· Click the “Automatic keyword refresh” button· ...
Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
· +40% for San Francisco, -20% for Houston· +20% for San Francisco, -40% for Houston· +40% for San Francisco, -40%...