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You can use a mobile specific display URL to:

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·         Effectively track conversions to your desktop site
·         Show consumers that you are a large brand
·         Indicate that you have a mobile–friendly landing page
·         Differentiate yourself from other advertisers

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”