Advertisement Section
Header AD Image
Google

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

DM Naveen
10Views
Read Time:51 Second

·         Many in traditional retail are not mobile users.
·         They don’t use Google Ads.
·         No one has figured a way to “see” mobile’s contribution yet.
·         They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %
0 0

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
(Add your review)

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous post A ______ specifies a location in an app that corresponds to the content you’d like to show.
Next post To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

More Stories

You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

DM Naveen

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”