Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

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·         search and display inventory to help advertisers reach their desired cost-per-click(CPC) goal
·         search inventory to help advertisers reach their desired cost-per-install goal
·         search and display inventory to help advertisers reach their desired cost-per-install goal
·         search and display inventory to help advertisers reach their desired cost-per-impressiongoal

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