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On the Display Network, enhanced cost–per–click (ECPC) automatically:

DM Naveen
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·         sets bids to help you get as many conversions as possible
·         adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
·         sets bids to help you get the most clicks within your target spend amount
·         sets bids to maximize your conversion value while trying to reach an average return on ad spend

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

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· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”