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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

DM Naveen
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·         Target cost per install (tCPI)
·         Get new users for her app.
·         Get new users who most likely complete in-app actions.
·         Google Play Store optimization

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