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James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

DM Naveen
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·         How many people sign up for lessons after seeing the ad
·         How many liked the ad
·         How many people saw the ad
·         Which age group and gender is more likely to sign up for a course after seeing the ad

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