Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

· role call · icebreakers · team goals · breaking into groups

· Lifecycle stage· Lead attribution· Company name· Content medium

· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history

· True· False

· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”