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An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

DM Naveen
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·         the ad can appear multiple times on a page to reinforce the advertiser’s message
·         she can infinitely loop animated image ads
·         she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
·         the ad will show on all ad networks and will reinforce the advertiser’s message

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

DM Naveen

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”