An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

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·         the ad can appear multiple times on a page to reinforce the advertiser’s message
·         she can infinitely loop animated image ads
·         she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
·         the ad will show on all ad networks and will reinforce the advertiser’s message

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