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To raise awareness of what you’re advertising without limiting who might see your ads, you should:

DM Naveen
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·         add multiple targeting methods and use the “Target and bid” setting
·         add multiple targeting methods and use the “Bid only” setting
·         set a mobile bid adjustment to reach more customers on mobile devices
·         set a topic bid adjustment to show your ads on multiple pages about a specific topic

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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?

DM Naveen

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”