Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the Target and bid setting, her client’s ads can show when:

· role call · icebreakers · team goals · breaking into groups

· Lifecycle stage· Lead attribution· Company name· Content medium

· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history

· True· False

· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above

· “Yes, there’s no reason to keep going if we have enough topics for our ebook.”· “Yes, we can always identify more later if we need them.”· “No, we should have at least ten supporting topics for every ebook we want to create.”· “No, we should make a list of as many supporting topics as we can.”