An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

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·         Create a campaign for each website
·         Set bids on individual placements
·         Set bids at the ad group or campaign level
·         Choose websites that represent a variety of themes

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4 thoughts on “An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  1. 639310 327964I see your point, and I entirely appreciate your write-up. For what its worth I will tell all my buddies about it, quite resourceful. Later. 96867

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