Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?

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·         This backlink was added less than a month ago and deleted shortly after adding
·         The New status is for the Source page and the Lost is for the Target page. The Source page has added a backlink recently, and the Target page has already deleted it
·         There is a mistake in the backlink, you should check and fix it

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