Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
· price· hierarchical· a constantly changing· alphabetical
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
· Use images direct from the internet to ensure accurate file size· Use images direct from the original manufacturer· Ensure...
Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
· Stock control· Integrated invoicing· The ability to track shipping· Automated complaints process system
In the world of analytics, the time the user spent on your site is considered which type of data?
· Conversion· Clocking· Metric· Dimension
How do you handle data in analytics to gain greater insights into our audience’s behaviour?
· Partition· Sample· Segment· Extract
What is the benefit of using digital data?
· It can help you make informed decisions and improve online performance· Digital data is always 100% accurate· Digital data...
When using analytics programmes on your website, which of these do not fall under the category of a metric?
· Browser users use to access your site· Unique visitors to your site· Time users spend on your site· Number...
When creating a presentation based on lots of data, what principle should you bear in mind?
· Show all the information available, to give your audience as much context as possible· Tailor your approach to your...
When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
· Bid higher within your SEM advertising account· Find insights that can help you identify where to make improvements· Build...
When it comes to web analytics, what insights can you gather using analytics tools?
· What websites users visit after leaving your website· How you currently rank in search engines· How people interact with...