When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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·         To see personal data about the person who bought from you
·         To understand what is working and what is not
·         To increase your budget to get more traffic
·         To advertise internationally more easily

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2 thoughts on “When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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