A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
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· Helps your website stand out from the competition
· Allows you to input lots of keywords so that you appear for all of them
· Provides search engines with more consistent and clear information about what’s on the website
· Allows you to place sales promotion offers within the search results
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Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
· role call · icebreakers · team goals · breaking into groups
Fill in the blank: To effectively tell your business’ story, you need ________________.
· a mission with supporting values· great products and services· a testimonial from a happy customer· an interesting history
What does an UTM parameter help you identify?
· Lifecycle stage· Lead attribution· Company name· Content medium
To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
· a. Twitter· b. LinkedIn· c. Google· d. A and B· e. All of the above
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