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· Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
· Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
· The higher your budget, the more likely your ad will be displayed in position one for the keyword.
· Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.
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