Today’s era is tech-savvy and people are living in a mobile world. Stats says an estimated 60% of searches come from a mobile device. And at approx. 90% of people look for business information on Google Maps. 50% of people prefer to complete their entire shopping experience on mobile. These stats directly indicate the importance of business registered online.
Having a business in multiple locations always have a struggle on how to reach the customers in each location. To get this struggle lesser, it is important to reach the experts of Local SEO for multi-location which shows up business in front of the relevant local audiences.
According to a survey, 46% of people who search on Google are Local which means all the Google searches revolve around Local searches. Local SEO Experts are the only one that ensures your business appears in top search results of Google.
- Tips to build a multi-local SEO strategy
Multiple locations mean setting up a website in a certain way to maximize the traffic search and user experience. It is of great importance to assess the competitor and understand the marketing strategy of multiple locations to drive more business.
Different locations cater to different data related to the population and particular groups which makes it difficult to streamline the marketing efforts. To make it easier it is better to create unique pages and content for each location to make communication with the potential customers easy and convenient.
In addition, evaluate the competitor’s strengths and weaker areas. Performing competitor’s research, understand the market and implement local SEO campaign will surely lead to the targeted audience and also encourage them to purchase products and services.
While displaying the keyword result, the search engine displays the data according to location-based. Let’s suppose searching for an online “plumber service in Orlando’’. Google will give priority to display local results rather than a generic website that has higher competition.
There should be a focus on some local SEO key points to make a multi-local SEO strategy or franchise business more effective to gain profit: –
- Build Separate Pages for Each Location
Very often, websites will use the homepage for multi-location or simply put all the details on a single page.
These things are not optimal because each page should be about only one service. Building out dedicated and separate for each page have more chance to rank a website. The easiest way to drive more leads is to simply build each page for each location.
- Use Single Domain
Having a business in different locations doesn’t mean to create a separate domain for each location. Although each domain indexed separately but to rank in each location it is important to stick on a single domain. Creating unique content for each page by creating a subfolder and subdomain is a good idea to manage different locations.
It helps to target specific geographically portions without managing and optimizing multiple sites.
- Location-Based Content
Creating specifically optimized location-based content is beneficial to rank in the top spot. Let’s say, create pages with testimonials from local customers for each location posting images, photos, videos, and maps of the shop.
By creating unique pages for each location, it is easy to optimize on-page elements, like page title, H1, H2, and content for the targeting area.
The most important thing is the content of each page should be different from the other pages to avoid Google penalty.
- Link Building to Each Page
Links are the primary factor in Google and SEO offers a great opportunity to secure a link back from another website. Building links is one of the major tactics used in SEO. Because it is a signal to Google that this site is worth of quality and citation. It has many benefits that help to reach the intended audience.
There are many benefits of link building like Referral Traffic, Brand Visibility, Website Authority and much more.
- Claim Google My Business Listings
GMB is a process that allows a business to show in Google Maps for a particular area. It also allows adding manually more locations. Google My Business is beneficial for franchise SEO having business in multiple cities. Having a business in more than 10 locations bulk location management can be used to import and manage different locations and can also verify all of them by the bulk verification system.
- Manage Citation
Citation practice mentioning your business around the web as well as on on-page optimization. Google deeply analyses how the name, address and phone number (NAP) appears across the web with or without links to determine the ranking position in local search. The inconsistent or irrelevant listing will damage the traffic.
- How to Follow links (Good links vs. Bad link)
Links can be created through different websites like Facebook, Twitter, Instagram, Yelp page, etc. These all are natural places to add links to the website but are not counted as a vote for the website. It simply means that having a Facebook or a Twitter profile and linking that to the own website doesn’t count as a vote or that they like your site.
Linked profile of the website proves to be an overall assessment of all the inbound links a website has earned which means a number of quality links, their diversity (means how many times a website linking to other websites or hundreds of website links to that website.)
There are various tools available that analyse the link profile and begin to understand its overall makeup.
- Importance of Local Reviews
Getting positive reviews from the local customers to encourage local people to buy the services offered. It is a great social proof because people tend to trust what other customers say about the business.
Ask people to give positive feedback about the products and services. This will help to gain valuable insight into what business is gaining profit and all the improvement part.
Fix up the business listing with popular aggregators like Yelp, Foursquare or with any local industry directories where a business appears.
If having a local business, it’s easy to in cashing on the customers within just a few clicks who are ready to purchase. All the above-mentioned strategies help to build a multi-local SEO strategy to gain more business to all the franchise’s location and also help to drive more conversion.