What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
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- Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
- Add search terms that are not leading to many clicks as negative keywords
- Add sitelinks to your ads to make them even more prominent
- Make sure all of these search terms are included as keywords, regardless of relevance
Next post Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
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· role call · icebreakers · team goals · breaking into groups
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12 thoughts on “What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?”
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