Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
Increase the maximum cost–per–click (CPC) bidPause the campaign to stop showing ads and accruing costsLower the daily budget amountChange the...
Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic...
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
Use the Auction insights report to show how often his ads rank higher in search results than those of other...
You can use Keyword Planner to identify:
webpages where your ad can appear based on your keywordswhich text ads are performing best based on your keywordsthe amount...
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
Make sure the landing page is closely related to the adIncrease the average daily budget for the campaignIncrease the cost–per–click...
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywordsAdd search terms that...
A standard Google Ads text ad is made up of:
headline text, an image, and description textheadline text and description textheadline text, a display URL, and description texta display URL...
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
Add affinity audiences targeting people interested in green living and beautyTarget large metropolitan areas where people are more likely to...
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
Create a campaign with ads and keywords written in FrenchCreate a keyword list with the exact match keyword “Paris” and...