What’s a benefit of having multiple ads in an ad group?

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  • Google Ads will automatically match each ad to the keywords it’s most relevant to
  • Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
  • When using optimize for clicks, Google Ads will automatically rotate your ads and give the best performing ones a better chance of showing more often
  • Ads are only eligible to show ad extensions if there’s more than one ad in that ad group
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195 thoughts on “What’s a benefit of having multiple ads in an ad group?

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