You can use audience targeting to show your ads to:
specific groups of people, based on their locationspecific websites, based on specific interestsgroups of websites, based on specific interestsspecific groups...
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Broaden his keyword list for ads with the lowest clickthrough rate (CTR)Increase bids for ads with the lowest average position...
Why would an advertiser use sitelinks?
To give customers quick access to multiple pages of an advertiser’s websiteTo showcase customer reviews with high-quality survey dataTo show a link...
Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’ People who see Karen’s site in relevant organic search results often click through to her site Karen’s ads often show below her organic results for the search query Karen’s ads don’t often show for the search query
Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’People who...
When someone clicks your ad, the actual amount you’re charged will be:
The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limitThe minimum needed to hold your...
Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
Conversion trackingSearch terms reportImpressionsReach and frequency
What’s one of the main benefits of using ad extensions?
Extensions are automated so you don’t have to create your adsExtensions increase your reach by showing your ad on more...
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A call-to-action like “Sign up for a free trial”A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”A call-to-action like “Visit our gym now”A promotion like “20%...
You can use audience targeting to show your ads to:
specific groups of people, based on their locationspecific websites, based on specific interestsgroups of websites, based on specific interestsspecific groups...
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Broaden his keyword list for ads with the lowest clickthrough rate (CTR)Increase bids for ads with the lowest average position...