When someone clicks your ad, the actual amount you’re charged will be:
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- The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
- The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
- The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid
- The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
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19 thoughts on “When someone clicks your ad, the actual amount you’re charged will be:”
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