Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
the expected impact of extensions and other ad formatsyour historical conversion ratethe search ranking of your websitethe daily budget you’ve...
Your ad can show to a potential customers when your targeted language matches:
the customer’s Google interface language settingthe customer’s operating system languagethe language of websites a user visits most oftenthe customer’s browser...
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
Use target search page location to help get your client’s ads to the top of mobile search page resultsSet a...
You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
reach people who are interested in similar productsreach people who are searching for her productsuse text ads that encourage people...
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Clickthrough rate (CTR)Conversion rateImpressionsClicks
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Information about Italian food in the descriptionInclude call–to–actions, such as “Find the nearest location”An exclamation point in the display URLUse the same...
When someone clicks your ad, the actual amount you’re charged will be:
The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limitThe minimum needed to hold your...
Adam, a flower shop owner, wants to drive phone calls to his store. Which Google Ads tool should he use to track how many calls result from ad clicks on a mobile phone?
Conversion trackingSearch terms reportImpressionsReach and frequency
What’s one of the main benefits of using ad extensions?
Extensions are automated so you don’t have to create your adsExtensions increase your reach by showing your ad on more...
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A call-to-action like “Sign up for a free trial”A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”A call-to-action like “Visit our gym now”A promotion like “20%...