How much budget should you set when launching your universal app campaigns?

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How much budget should you set when launching your universal app campaigns?

  • 50 times that of your target cost per installation
  • 25 times that of your target per cost installation
  • The most you’re willing to lose to gather stats until you’re profitable
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13 thoughts on “How much budget should you set when launching your universal app campaigns?

  1. Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam comments? If so how do you reduce it, any plugin or anything you can recommend? I get so much lately it’s driving me crazy so any support is very much appreciated.

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