When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • based on how much your product is worth
  • the same amount as the revenue generated by your product
  • the same amount as the profit generated by your product
  • 50% of how much your product is worth
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