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Your client’s campaign is consistently meeting its average daily budget. What...

Increase the maximum cost–per–click (CPC) bidPause the campaign to stop showing ads and accruing costsLower the daily budget amountChange the ad delivery...

Advertising on TV, print, and radio typically requires a predetermined budget....

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a...

Your client noticed last month that his ad often showed up...

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisersUse the...

You can use Keyword Planner to identify:

webpages where your ad can appear based on your keywordswhich text ads are performing best based on your keywordsthe amount of traffic...

Your client’s campaign is getting a lot of clicks, but the...

Make sure the landing page is closely related to the adIncrease the average daily budget for the campaignIncrease the cost–per–click (CPC) bid...

What is the recommended next step if you noticed from the...

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywordsAdd search terms that are not...

A standard Google Ads text ad is made up of:

headline text, an image, and description textheadline text and description textheadline text, a display URL, and description texta display URL and description...

What changes can you make to the Display Network campaign of...

Add affinity audiences targeting people interested in green living and beautyTarget large metropolitan areas where people are more likely to encounter her...

Your travel agency client is running a very targeted campaign to...

Create a campaign with ads and keywords written in FrenchCreate a keyword list with the exact match keyword “Paris” and negative keyword...
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