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Target cost-per-acquisition (CPA) bidding can help drive conversions by using your...

cost-per-click (CPC) goals to raise your bid when a conversion is more likelycost-per-acquisition (CPA) goals to show the optimal ad when a...

Every time your ad is eligible to show, Google Ads calculates...

the expected impact of extensions and other ad formatsyour historical conversion ratethe search ranking of your websitethe daily budget you’ve set

Your ad can show to a potential customers when your...

the customer’s Google interface language settingthe customer’s operating system languagethe language of websites a user visits most oftenthe customer’s browser setting

Data for your client shows that more estimated total conversions are...

Use target search page location to help get your client’s ads to the top of mobile search page resultsSet a mobile bid...

You would advise a client that’s launching a new product line...

reach people who are interested in similar productsreach people who are searching for her productsuse text ads that encourage people to call...

Your client wants to increase the number of people visiting his...

Clickthrough rate (CTR)Conversion rateImpressionsClicks

When creating text ads to advertise a client’s small chain of...

Information about Italian food in the descriptionInclude call–to–actions, such as “Find the nearest location”An exclamation point in the display URLUse the same headline and...

When someone clicks your ad, the actual amount you’re charged will...

The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limitThe minimum needed to hold your ad position,...

Adam, a flower shop owner, wants to drive phone calls to...

Conversion trackingSearch terms reportImpressionsReach and frequency

What’s one of the main benefits of using ad extensions?

Extensions are automated so you don’t have to create your adsExtensions increase your reach by showing your ad on more advertising networksExtensions...